Why U.S. Starbursts contain animal gelatin while the U.K. version remains vegan.
It is a super common question. Because Starburst are made with fruit juice concentrate, sweet corn syrup, and vibrant colors, it is incredibly easy to assume they are naturally vegan. However, the reality is that the ingredient list changes entirely depending on the specific shape of the candy and the country where it was manufactured.
While the classic U.S. fruit squares rely on animal-derived beef or pork gelatin to create that dense, signature chew, there are actually several variations—like the U.K. recipe and the newer plant-based lines—that use fruit-derived pectin to skip the gelatin entirely.
Here is a straightforward breakdown of the different Starburst products, highlighting exactly which shapes contain hidden animal by-products (like gelatin or insect-derived shellac) and which ones align with the rules of what vegans can eat.
Starburst is a fruit-flavored candy brand made by Mars, Inc. It comes in a variety of formats, including:
These candies are known for their bold flavors like strawberry, lemon, cherry, and orange. But what they contain varies greatly depending on where they're made.
No, classic Starburst sold in the U.S. is not vegan.
Why?
No. The classic square Starburst Fruit Chews sold in the United States are not vegan. The recipe explicitly lists gelatin, a protein obtained by boiling the skin, tendons, and bones of animals (typically cows and pigs). Because of this, they are strictly unsuitable for both vegans and vegetarians.
Yes, Starburst in the U.K. is widely considered vegan-friendly.
What makes them different?
Many in the vegan community import U.K. Starburst or buy them during travel because they align with plant-based values.
Whether Starburst is halal depends entirely on the region where the product is made.
In the U.S., classic Starburst is not halal due to the presence of gelatin—an ingredient typically derived from pork or other non-zabiha animal sources. Some varieties may also include confectioner’s glaze (shellac), which is made from insect secretions and is also not halal-compliant.
In contrast, Starburst sold in the U.K. does not contain gelatin or shellac, making it more suitable for those who follow halal dietary practices, though not all packages are officially halal-certified. For consumers who carefully check labels for hidden non-halal or non-vegan ingredients—such as checking if spicy snacks like Takis are vegan — the U.K. Starburst is often considered a safer choice.
The newer Starburst Goodies, available in the U.S., are made without any animal-derived ingredients, using pectin instead of gelatin, and contain no shellac—making them a potentially halal-friendly option, especially for those who follow ingredient-based interpretations of halal. However, they are not officially halal-certified, so individuals with strict requirements may wish to confirm with the manufacturer.
As with all processed foods, especially candy, it’s best to read the label carefully or reach out to the brand directly if halal status is important to you .
Looking for fruity, chewy treats without the hidden animal ingredients? You’re not alone. Many vegans skip Starburst altogether and opt for brands that are proudly plant-based, transparent, and tasty.
Here are some of the best Starburst alternatives for ethical candy lovers:
If you want a mainstream sour and sweet gummy, find out if Sour Patch Kids are vegan in your region.
Yes — regular Starburst candies in the US contain gelatin, which is what gives them that soft, chewy bite. Gelatin is made from animal collagen, so it's not vegan, no matter which animal it comes from.
Here's the breakdown by product, so you know exactly what to avoid and what's safe:
Starburst's vegan status depends on the version. Classic US Starburst contains animal-derived gelatin, so it's off-limits for vegans. UK Starburst skips gelatin entirely, making it a safer choice, and the newer Starburst Goodies in the US are plant-based — though the high fiber content can cause digestive discomfort in large amounts.
Reading labels gets easier with practice, much like figuring out whether Oreos are vegan. The good news: vegan-friendly gummy candies are more available than ever, so if Starburst isn't an option, plenty of plant-based alternatives are out there.