From a Mother’s Desperation to a Purpose-Driven Vegan Skincare Brand
Georgina Tang never planned to start a skincare brand.
She was simply a mother watching her young son suffer.
During chemotherapy for an autoimmune condition, her son Alessio developed severe skin problems. His skin cracked, bled, and became painfully infected. Despite repeated visits to doctors and specialists, the prescribed creams and treatments brought little relief.
For Georgina, doing nothing was not an option.
Years before her son received chemotherapy, Georgina had already begun learning how to make natural skin and hair care products, including bath bombs and soaps. When her son later fell ill, she was able to apply this knowledge with purpose—focusing on formulations suitable for extremely sensitive and compromised skin.
Working from her kitchen, she created a simple shea butter balm—now known as Soothing Shea Butter—free from harsh chemicals, unnecessary additives, and irritants.
Within weeks, something remarkable happened.
Her son’s psoriasis cleared completely.
What years of medical treatments couldn’t achieve, a carefully crafted, plant-based formulation finally did.
Long before Georgina Tang created a multi-award-winning skincare brand, she had already rebuilt her life from nothing.
Georgina came to the UK from Hong Kong at the age of 13. At 15, she was told by her abusive mother that she would be killed if she did not leave home. At 16, Georgina was forced to leave with just £1 in her pocket. With the help of a school careers adviser, she secured a live-in job and began rebuilding her life from nothing.
Over the years, she worked multiple jobs, studied at evening college, and eventually earned university and postgraduate degrees—rising to become a senior executive in the housing sector. Later, she made the life-changing decision to leave her career to become a full-time carer for her son, navigating years of medical uncertainty with resilience and discipline.
That same resilience now defines everything she builds.
Her approach to skincare, business, and life is rooted in:
It’s also why her products remain vegan, cruelty-free, and handmade—created with the same care that once went into protecting her child’s health.
For Georgina, entrepreneurship wasn’t about reinvention. It was simply another chapter of choosing persistence, purpose, and ethical responsibility—again.
Seeing the transformation firsthand changed how Georgina viewed skincare forever.
She realized that:
This philosophy became the foundation of everything she created next.
What started as a deeply personal solution soon helped others facing chemotherapy, eczema, psoriasis, and severe skin sensitivity.
As friends and families noticed the results, they began asking for the same balm. Georgina shared it freely at first, driven only by the desire to help.
Eventually, demand grew beyond what she ever imagined.
In 2014, Georgina officially launched YNNY Ltd brand—built on compassion, transparency, and purpose rather than trends or hype.
After creating the Soothing Shea Butter balm, Georgina went on to develop an ultra-mild shampoo and conditioner. One night, she discovered clumps of hair on her son’s pillow—a side effect of chemotherapy—and became determined to create haircare gentle enough to halt the hair loss. and went on to develop advanced skincare formulas, including a facial serum called Elixir, affectionately described by customers as “Botox in a bottle.”
Learn more about Georgina’s vegan, cruelty-free skincare at
👉 https://www.ynny.co.uk
For Georgina, this journey was never about building a beauty empire.
It was about:
Her story proves that many vegan and ethical businesses don’t begin with marketing strategies—they begin with a deeply human need to do better.
We feature founders, creators, and small businesses who chose a compassionate, vegan path—often driven by personal experiences just like Georgina’s.
