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his Startup Is Solving Digestive Issues For 150 Million Americans With Their Farm-To-Bag Vegan Protein Powder
Wellious founder Sean Hall found himself with a handful of unwanted health issues in early 2021. His journey towards wellness made him get serious about clean eating, and in that journey, he realized that his Protein Powder was one of the worst offenders of “harmful ingredients.”
“I came to realize that this “health product” was actually filled with the same bad ingredients that plague the junk food industry,” says Hall. “It was intolerable to me that a product that 150 million Americans use with the assumption that it’s healthy, was actually harming our health.”
Sean thought an obvious solution was to remove the artificial flavors, sugar alcohols, and other unnecessary additives. But he soon realized that 99.9% of brands were using these because it was so much cheaper and easier to make a protein powder when you included these.
“It was thousands of hours of product development, and at a point, it seemed impossible to make something with only real food ingredients that tasted great and could be at a fair price point. But I thought I either figured that solution out or didn’t do it at all – I was unwilling to compromise on this being a healthier product.”
Eventually, Sean did the impossible and created a vegan protein powder with just four natural food ingredients with better taste and texture than other plant-based options on the market. It’s no wonder that when he soft-launched in 2022, the product started to take off.
A handful of orders flooded in, and they started reordering within a month. Then they told their friends about it, and the snowball started. “I felt confident there would be a tangible interaction with the great taste. I thought that’s why people will enjoy this, and then they will have long-term health benefits by consuming this cleaner product. But the crazy thing was that there was this secondary tangible interaction where people were feeling better instantly,” says Sean.
100s of Wellious customers were saying that Wellious was the first protein powder, after trying dozens, that didn’t give them cramps, bloating, and even headaches right after consuming it. Having a product that is clean and tastes excellent is fantastic, but when it makes people feel better instantly, that’s unmatched.
“The fact that Wellious is giving people access to a protein powder that they actually feel good consuming for the first time is so special to me. I truly believe in changing the food industry for the better, and regardless of what happens with this company, I feel like that fact that we’ve already made a small difference for thousands of people is a major win.”
Wellious is still young, but they’ve already made a dent. Growing an online community of 10s of thousands of wellness consumers, getting product requests from celebs and giant influencers, being recognized by the press, Amazon, and the industry, and most importantly by having off-the-charts reorder rates from customers – Wellious is on its way to a household name.